Director, Lifecycle Marketing

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it. In this role, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences. You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth. This role requires a strategic, data-driven leader who can translate customer insights and business priorities into innovative, scalable lifecycle programs. You will bring a strong point of view on how personalized experiences, experimentation, and emerging technologies can transform customer engagement, while building the team, capabilities, and operating model needed to bring that vision to life. You’ll partner closely with Product Marketing, Product, Customer Success, Revenue teams, Marketing Operations, and other stakeholders across the business to ensure Lifecycle Marketing is a strategic driver of customer value and business growth. In this role, you will: - Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes - Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth - Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze - Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes - Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion - Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale - Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership - Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels - Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation - Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement - Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities - Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from Braze. - Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows WHO YOU ARE You are a strategic, data-driven marketing leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes. You are equally energized by building teams and building programs. You bring a strong point of view on lifecycle marketing, but also the curiosity, collaboration, and adaptability to shape its future alongside your team and cross-functional partners. - A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations - A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work - A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies. - A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams - An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact - A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness - A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery - 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams. - Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization - Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value - Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable - Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies - Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels - Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth - Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities - Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $170,000 and $195,500/year, with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: - Competitive compensation that may include equity - Retirement and Employee Stock Purchase Plans - Flexible paid time off - Comprehensive benefit plans covering medical, dental, vision, life, and disability - Family services that include fertility benefits and equal paid parental leave - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend - A curated in-office employee experience, designed to foster community, team connections, and innovation - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching - Employee Resource Groups that provide supportive communities within Braze - Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: - To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. - To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.